EDUWARD eBook

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This book compiling all the knowledge necessary for pet shop staff has been revised for the first time in 18 years!
A perfect book for vocational school students and staff training for the pet business

＜From the EDUWARD Press editorial department＞
People who work at pet shops need a vast amount of knowledge about animal care, nutrition management, training, and diseases. Because they deal with living creatures, they must also know about the Animal Welfare Act and regulations regarding the sale of live animals. Furthermore, product procurement, display, sales floor creation, sales promotion, and customer service manners are also very important. This book, which summarizes all the necessary information, has been revised for the first time in 18 years. Almost all of the photos have been renewed, and there are more dog and cat breeds. The latest laws and trends in sales promotion using SNS have been added, and experts in each field have been supervised. This is a book that we are confident will be read not only by students studying the pet business, but by everyone involved in the pet business!

<Contents>
▼Basics
●Part 1 Positioning of pet shops
・Pet industry and pet shops
　Stable growth in the pet industry
　History of the pet industry
　How the pet industry works
　Pet shop jobs
　Pet shop related jobs

●Part 2 Pet shop professional ethics and laws
・Professional ethics and laws regarding the sale of living organisms
　Pet shop responsibilities
　Act on animal welfare and management
　Other laws and regulations concerning the protection and management of animals
　Veterinary Medicine Law
　National efforts to prevent zoonotic diseases
　Initiatives to protect wildlife
・Professional ethics and laws regarding sales activities
　Rules for sales operations at pet shops
　Laws related to sales activities
　Pet shop qualifications

●Part 3 Basic knowledge about pets
・History and ecology of dogs
　Dog Ancestors
　Basic information about dogs / anatomy and physiology / breeding
　Relationship between dogs and humans
　Purebred Standards
　The significance of pedigrees
・Characteristics of dog breeds by group
　About dog breeds and their classification
・The history and ecology of cats
　Cat ancestors
　Basic information about cats/anatomy and physiology/reproduction
　The relationship between cats and humans
・Characteristics of cat breeds by group
　About cat breeds and their classification
　Column: Pedigree issuing process
・Basic knowledge of small animals
　hamster
　ferret
　Rabbit
　Guinea pig
　Degu　
　Chinchilla
　Four-toed hedgehog
　Sugar glider

●Part 4 Genetics of dogs and cats
Inheritance patterns in dogs and cats
Hereditary diseases in dogs and cats

●Part 5 Pet Nutrition
・Nutrition for dogs and cats
　Nutritional Needs for Dogs and Cats
　Pet Food Basics
・Small animal nutrition
　Nutritional management for small animals
　Hamster diet and nutrition
　Rabbit diet and nutrition
　Guinea pig diet and nutrition
　Ferret Food and Nutrition
　Diet and nutrition for other small animals　

▼Practice
●Part 6 Work flow at a pet shop
・Management and sale of live animals
　Pet sales jobs
　Infectious disease prevention measures at pet shops
[Column] Zoonotic diseases
・Sales of pet supplies
　Pet supplies sales job

●Part 7 Customer service at a pet shop
・Customer service and manners in the store
　The Importance of Customer Service Manners
　Greeting
　expression
　Attitude and behavior
　Grooming
　wording
　Tel
　letter
　FAX
　電子 メ ー ル
　SMS and messaging apps
　website
[Column] Customer management and the Personal Information Protection Act
・Key points and precautions for customer service
　Manners when serving customers
　Be careful around the cash register
　Unpleasant customer service attitude
　A word of warning to people bringing pets
　Warning to people looking at exhibit pets
[Column] How to hold a puppy or kitten

●Part 8 Pet Biological Management
・Professional ethics and laws regarding the sale of living organisms
　Biological management and the law
・Dog care and training
　Health care for nursing puppies
　Common diseases in puppies
　Puppy Behavior Development and Training
　Easy-to-understand methods
　Items that are useful for dog education and training
　Daily care for your puppy
・Cat care and training
　Health care for nursing kittens
　Common diseases in kittens
　Kitten behavioral development and training
[Column] Providing accurate information required of pet shop staff
　Items that are useful for cat education and training
　Daily care for your kitten
[Column] First aid and emergency measures for dogs and cats
・Living management of small animals
　Hamster care and management
　Rabbit feeding station
　Ferret Care and Management
　Guinea pig husbandry and care
　Degu care and management
　Chinchilla Care and Management
　Care and care of four-toed hedgehogs
　Sugar glider care and management

●Part 9 Live pet sales
・Laws regarding the sale of living organisms
　Live animal sales and contracts
・Animal Welfare and Management Law and the sale of live animals
　Regulations on the sale of living organisms
[Column] Common problems at pet shops [Legal Q&A]

●Part 10 Sales of pet-related products
・Trends in pet-related products
　The importance of selling supplies
　Pet supplies trends
・Key points for selling by product
　Pet food
　House
　Leads, collars, toys and other training supplies
　Shampoo, brushes and other grooming supplies
　Dog clothing and accessories

●Part 11 Sales floor creation
・Pet shop sales floor
　The importance of creating a sales floor
　Creating an accessible sales area
　Creating an easy-to-navigate sales floor
　Creating a sales floor that customers want to visit
　Creating a sales floor that customers will want to touch
　Innovations in the live animal sales corner

●Part 12 Pet shop management and sales promotion
・Pet shop management
　Purchasing pet supplies and pet food
　Terminology necessary for purchasing operations
　How to buy pets
　Inventory Management
　Sales Management
・Sales promotion for pet shops
　Live animal sales and related products
　Sales promotion methods
　Campaign and event planning
　Seasonal sales promotion

Appendix
・Leaflets for customers to use in stores
　What you need to live with a puppy
　What you need to live with a kitten
　What to do when you get a puppy
　What to do when you get a kitten
　Dog life stages and care
　Cat life stages and care
　Emergency evacuation bag for pets
・Timetable for starting your own business
　Steps to starting your own business
　A rough schedule for starting your own business

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